Life by Design

Build a life by design, not by accident — and leave behind a story worth telling.

Proof

Let results talk

Purpose: Results speak louder than reputation. Proof transforms effort into credibility and opportunity. Without proof, you’re asking people to believe you. With proof, they can see for themselves.

Core Idea: If you have to convince, you don’t have proof.

The 2 core principles:

1
Measure the chain
Track inputs → outputs → outcomes. Not just activity. Don’t count hours or tasks—measure what goes in, what comes out, and what changes because of it. How many calls did you make? How many deals closed? How much revenue generated? If you can’t measure it, you can’t improve it. Data exposes what’s working and what’s theater. Numbers tell the truth. Feelings lie.
2
Publish your results
Make the scoreboard visible. Post your numbers. Share your metrics. Show wins and losses. Public results make mediocrity expensive and excellence inevitable. Turn outcomes into proof: customer wins → testimonials; project outcomes → case studies; revenue milestones → credibility markers. Document everything. Proof compounds when you capture it. Let results do the talking—when you have proof, you don’t need to sell; people buy.

OUTCOME: Trust, traction, and authority. The market believes what you can show. Opportunities come to you instead of you chasing them. Proof is the ultimate competitive advantage because it can’t be faked.

START HERE: Pick one metric you’re tracking this week. Make it visible—post it publicly or share it with someone who will hold you accountable. Update it daily. Proof starts with measurement.