Life by Design

Build a life by design, not by accident — and leave behind a story worth telling.

Mission

Define the game

Purpose: Know what game you’re playing and why. Without direction, every effort fragments. Mission aligns effort with outcome.

Core Idea: Know the problem, the people, and the number.

The 3 core principles:

1
Solve a real problem
Not what’s cool—what hurts. Start with pain. Talk to people. Find what costs them money, time, or sanity. If the problem isn’t real, nothing else matters. No problem, no business.
2
For specific people
Not everyone—someone. Who feels this pain most? Where do they hang out? What do they care about? Generic targets produce generic results. Specific targets produce traction. The rigor is in the who.
3
Measure with one metric
Pick the number that proves you’re winning—revenue, customers, or units shipped. Not five metrics. One. Make it visible. Check it daily. Everything you do should move that number. If it doesn’t, kill it. Numbers expose reality; feelings hide it.

OUTCOME: Clear focus. No wasted motion. Every action compounds toward a measurable goal.

START HERE: Identify one problem that costs people real money, time, or frustration. Talk to five people who have this problem. Ask what it’s costing them. Write down what you hear. That’s your starting point.