Life by Design

Build a life by design, not by accident — and leave behind a story worth telling.

Focus

Protect the signal

Purpose: Attention is your most finite resource. Focus ensures that energy flows toward leverage, not noise. Without focus, you work all day and produce nothing that matters. With focus, you work less and produce exponentially more.

Core Idea: Guard your time. Ignore everything else.

The 2 core principles:

1
Kill what doesn't move the needle
Before doing anything, ask: Does this move the metric? If no, don't do it. Cut projects that don't contribute. Skip meetings that don't decide. Stop activities that feel urgent but don't matter. Every “yes” to something that doesn't move the number is a “no” to something that does. Subtraction > addition. What you don't do matters as much as what you do.
2
Protect your focus
Schedule deep work blocks and treat them as non-negotiable. No phone, email, or interruptions. Do one thing at a time until it's done. Context switching kills momentum—every distraction costs 15–20 minutes to regain. Turn off notifications. Close tabs. Design your environment to protect attention, not destroy it. Your attention is equity—guard it.

OUTCOME: Undiluted effort. Compounding progress. A life without busywork. You produce more in less time because your energy is concentrated, not fragmented.

START HERE: Block one 2-hour window tomorrow morning. Turn off phone. Close email. Pick your most important task. Do nothing else during that window. Prove to yourself you can focus.